Overload" is probably the best way to characterize
today's business world. Data is being captured everywhere
today, even when we check out from the grocery store.
Unfortunately, no team of human beings has enough time
to shift through all that data to find the overall trends
or nuggets of information that will enable them to benefit
from this data.
"Analytics" refers to a collection of automated
techniques to analyze your data, assist you in making
business decisions and gain insight into your business.
"Analytics" comes in two main flavors: Modeling
and Data Mining.
Modeling, which combines data into mathematical formulas,
can help you make better business decisions, identify
important trends in your data, and automatically determine
which customers are your best risk or who are the best
candidates for a marketing campaign.. Data Mining, which
searches through large collections of data, can help
you detect hard to find relationships that can be very
profitably be exploited.
Geographic Information Systems, or GIS, combines the
ability of computers to display graphics such as maps
with the ability to manipulate large sets of data in
databases. A GIS system allows you look at your business
data in combination with geographic data and gain insights
that previously were not possible.
The Analytics Group at Property and Casualty Surveys of the Southwest, Inc can
provide you with GIS expertise and services, Data Mining
services and statistical Modeling.
For further explanation and case studies, please follow
the links below.
Frequently Asked Questions